I have now had the pleasure of doing Speed Marketing with close to 100 Chamber members.
Speed Marketing is a free Chamber member benefit we started offering earlier this year—and the results have been extremely positive—and fun!
Here’s how it works:
One or two days a month the Chamber offers 30-minute speed marketing sessions to members on a first-come, first-served basis. When you sign up, you are given a specific time for your meeting, along with an easy-to-complete questionnaire that is designed to help you think about what areas of marketing you might want to discuss to get the most out of your session for your business.
Before we meet, I too do some research on your business to better understand what you do, to check your online presence with web, social media, etc. (With over 25 years spent marketing a wide variety of businesses, I like to help you narrow down your marketing tasks so you can focus on what will truly help your business—and what you can actually do within your busy schedule.)
When we meet, I like to start with general thoughts and impressions I have about your business and to find out where you think you could use the most assistance. This always leads to a brainstorming of ideas and specific tasks that will help you move forward with marketing. These lively discussions are always so energizing and I love working with members to develop concrete marketing steps that will help propel your business forward.
Here is a just a sample of the things you might walk away with after your Speed Marketing session:
- Specific information on free services or products that will benefit you
- Member business names and introductions for partnering
- Media connections and contact information
- Promotional ideas
- Website and social media improvements and tasks
- Guerrilla marketing tactics
- Educational opportunities
What I love about these sessions is that I get to spend one-on-one time with members, learn more about their businesses, and connect members with other members who are natural partners. It’s a win-win situation and something I hope will be taken advantage of by all of you.
Kerry Cobb
Executive Director
Hood River County Chamber of Commerce
